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Amber Valletta for Emilio Pucci Ad campaign (Fall 2012) by Mert & MarcusThe Italian luxury brand was conceived in 1947 but remarkably has never embarked on a commercial campaign to date; all that is about to change.
The brand’s landmark debut is fittingly set at the Palazzo Pucci and sees Amber Valletta shot by Mert Alas and Marcus Piggott. A trio of shots show incumbent creative director Peter Dundas’s vision of a luxurious femininity translated into a blue-cast confidence.Amber Valletta for Emilio Pucci Ad campaign (Fall 2012) by Mert & Marcus Amber Valletta for Emilio Pucci Ad campaign (Fall 2012) by Mert & Marcus Amber Valletta for Emilio Pucci Ad campaign (Fall 2012) by Mert & Marcus 051f Amber Valletta for Emilio Pucci Ad campaign (Fall 2012) by Mert & Marcus

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