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Daniel CraigPretty people and heart-pounding action scenes do great things for desirability. It is therefore not surprising that the role of official watch to James Bond – the greatest British star and action hero – is highly coveted. And that Omega is proud to have held that role since 1995 (Goldeneye).

In fact Pierce Brosnan and Daniel Craig have worn different iterations of the Omega Seamaster during that period – and for the new Bond film, Skyfall, there is a new glittering version: a Planet Ocean 600M 42mm with a black dial and a matt-black, ceramic divers’ bezel. Planet Ocean has been the model of choice since Casino Royale in 2006. Daniel_Craig_in_SKYFALL_wearing_OMEGA_Seamaster_Bond_watch_Planet_Ocean_42mmDaniel_Craig_in_SKYFALL_wearing_OMEGA_Seamaster_Bond_watch_Planet_Ocean_42mm 4 Daniel_Craig_in_SKYFALL_wearing_OMEGA_Seamaster_Bond_watch_Planet_Ocean_42mm 5