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Armani-Exchange-FW-2012-2013-Campaign-10Headlined by Barbara Palvin, Steven Chevrin and Ceasar Casier, the Holiday 2012 A|X Armani Exchange campaign incorporates the three main touch points of the brand: iconic imagery, exceptional product and youthful spirit.

Armani-Exchange-FW-2012-2013-Campaign-7The collection is a unique blend of sophistication and modern urban structure resulting in a renewed image of classic street style with a hard edge.

Armani-Exchange-FW-2012-2013-Campaign-8Shot over two days on location at a soundstage in Brooklyn, NY, the campaign set was constructed to illustrate a winter-wonder-landscape in a cinematic-style using dramatic diffused lighting.

Armani-Exchange-FW-2012-2013-Campaign-9The beauty of ice and falling snow play perfectly as a backdrop for the bold collection of seasonal styles that are strong, sleek and wearable. The contrast in tones between the soft winter scene and bold collection hues creates a cinematic effect.


And here is the exclusive video clip staring supermodel Barbara Palvin from the set of the Armani Exchange Fall 2012 image campaign – shot by fashion photographer Matthew Scrivens. Track “Guilty Filthy Soul” by Awolnation.