Headlined by Barbara Palvin, Steven Chevrin and Ceasar Casier, the Holiday 2012 A|X Armani Exchange campaign incorporates the three main touch points of the brand: iconic imagery, exceptional product and youthful spirit.
The collection is a unique blend of sophistication and modern urban structure resulting in a renewed image of classic street style with a hard edge.
The beauty of ice and falling snow play perfectly as a backdrop for the bold collection of seasonal styles that are strong, sleek and wearable. The contrast in tones between the soft winter scene and bold collection hues creates a cinematic effect.
And here is the exclusive video clip staring supermodel Barbara Palvin from the set of the Armani Exchange Fall 2012 image campaign – shot by fashion photographer Matthew Scrivens. Track “Guilty Filthy Soul” by Awolnation.