Sport is self-challenge: a route to fitness, for ourselves as much as for others.
Sport is an equilibrium of mind and body.
A pure all-Italian ideal, inherited from classical Greece to ancient Rome:
sport is competition; a beautiful moment and a challenge for us and our adversaries.
“In the campaign, we wanted to express the mythic meaning of sport, using the Olympic Games of ancient Greece and the Roman concept of
‘mens sana in corpore sano’ as a reference” -explains Stefano Gabbana.
“Basically, the campaign represents sports as a part of a healthy lifestyle,” adds Domenico Dolce.
“The athletic movements, discipline and fair competition between sportsmen.”